The Bottom Line: People Want Content
Hugh Culver - The Power of Passion
When I was prime outdoor team building sessions twenty years ago my patient’s objectives (in order of importance) typically were: deliver fun, bond, have fun, and, oh yeah, learn a few things more working together. A day spent tying inner tubes together to negotiate across the pond and retrieving the “furtively antidote” from the centre of the lava field seemed like a remarkable way to have a good time and get a few “ah ha’s”. No longer.
Not merely have I not pumped up an inner tube for a patron in two decades, but, quite frankly, it all seems a bit unrelated today. And I think when it comes to the speaking industriousness there has also been a market; we are valued for our content first, and the whole shooting match else is secondary (I suppose there are exceptions in clever delivery, but I would suggest that all comics allow strongly that they sire a message of value).
My experience, in the ultimate five years in particular, is that my clients are looking for authoritative content that can be translated into ways and change immediately. I can’t remember the remain time a meeting planner suggested that their audience wanted to “right-minded have a good time” and I wouldn’t set forward it. They want delegates to clothed “take aways” that are so abridged and relevant that there are no transformation barriers between the conference dwell and the office desk. Delegates should be capable to see immediate value from the report and be motivated enough to do something with it – and do something at the drop of a hat.
In my work I want to respect the together challenges my clients have and to help them with solutions. In details, I try to make it easy for delegates to elucidate my message into action. In my workshops I keep delegates create a 30-day critical commitment form. And I start my speeches by challenging delegates to manage the “ONE THING” - the effect or habit that has real value to them that they desire act on immediately.
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